COMPETITIVE ANALYSIS
The following platforms focus on providing resources for tourists, fostering connection between locals and visitors, and relaying travel guidance.
Airbnb
PARTIAL COMPETITOR
Offers a secure and user-friendly booking experience such as stays and activities hosted by locals. Users can directly communicate with hosts, read reviews, and browse photos. May create negative effects on local housing markets for popular destinations.
Tripadvisor
PARALLEL COMPETITOR
Helps many plan out their trips by providing information on destinations, accommodation, restaurants, activities, and more. May provide biased recommendations and reviews catering to popularity or social media appeal.
Fiverr
ANALOGOUS COMPETITOR
While in a different field, Fiverr's business model serves a similar purpose. Fiverr provides a platform to create social connection between the freelancers and clients. However, there may be a lack of credibility and varied quality of services.
Tour Guides
INDIRECT COMPETITOR
Tour guides serve as an βexpertβ to guide travelers through local sites and experiences. Visitors can learn details about history and culture. However, personalization may be more difficult as tours are often tailored to groups and popular destinations.
AFFINITY DIAGRAMMING
Each member of our group focused on interviewing people from two different perspectives, as a traveler and a local. From this, we synthesized our findings to inform the creation of our personas.
Individual Affinity Diagram
Group Synthesis
KEY THEMES
Both locals and visitors want to preserve authenticity of local culture and value education and awareness.
π» Using Tech in Planning
People often utilize websites or apps to help prepare and conduct research before and during travel.
β³ Common Constraints and Issues
For locals and travelers alike, there are common pain points such as time, money, language barrier, safety, and more that affect their experiences.
β£οΈ Unique Experiences & Preferences
Many unique experiences arise from talking to new people, visiting new locations, and traveling according to personal preference and lifestyle.
USER PERSONAS
Based on the themes we discovered through our interviews, we developed four personas with varied traits tailored to how people like to travel and live as locals in their cities.
SCENARIOS
Creating scenarios helps us understand our users' behaviors, motivations, and challenges. We focused on the unique goals, emotions, and obstacles of our personas to demonstrate how cultural and logistical challenges impact their experiences and in turn how a tailored solution might benefit them.
02) Early Designs
Our design process began with creating user flows, sketches, and low-fidelity mockups. We followed an iterative approach to design, and conducted usability testing throughout to ensure clarity and functionality of our designs. We prioritized discoverability, personalization, simplicity, and educational content.
USER FLOW
Our user flow indicates the paths one can take through our application. It directly guided our decisions about which pages to create and what functionality to include in our app design.
SKETCHES
During this brainstorming session, each member sketched 32 thumbnail frames of possible features for our app that are meant to solve issues outlined in the storyboards and personas. We then conducted dot voting to determine useful features for our interface.
LOW FIDELITY DESIGNS
The designs displayed below have gone through several iterations as we conducted usability tests. Some original features were then replaced with more streamlined and efficient flows.
03) Usability Testing
We began conducting usability testing on our low fidelity prototypes, providing our participants with several guiding prompts and evaluating the strengths and weaknesses of our interface by making notes on usability defect logs.
KEY FINDINGS & FIXES
πΊοΈ Navigation Issues
Users experienced navigation difficulties due to unprototyped features or confusion over the dock and sidebars. We designed intuitively according to existing interfaces and moved the hamburger menu to help improve these issues.
π Search Functionality
Participants were confused what could be searched (places, people, lists), and particularly struggled with searching for people in a specific city. We increased the visibility of "People" on the home and search pages and streamlined filtering options.
β Saving and Liking Features
There is an unclear distinction between saving (plus icon) and liking (heart icon), and users are unsure where to find saved items in their profile. We consolidated the save function into a clearly labeled button denoting its purpose.
π UI and Clickable Areas
Some icons had small clickable areas where users struggled to complete the action on the first try. We labeled icons with text for clarity and ensured the pages followed a logical flow to bridge the gap between user expectations and functionality.
04) Final Designs
visit interactive prototype
Our design evolved rapidly from early ideas and sketches to our final prototype, incorporating new functionalities and removing others for simplicity. For our high-fidelity mockups, we implemented a style guide to ensure uniformity and consistency throughout.
Travel Lists
One way to access lists is by clicking on the filter after searching for a travel destination. Lists are ways for users to give authentic and genuine recommendations to others including restaurants, nature, entertainment, and more.
Places
Inside the detailed view is more information about each place such as its location and reviews.
Save to a list
When clicking the Save button, users have the option to add a place to their own personal lists that are displayed on their profile.
Travel Tips
Under the Travel Tips page, the Community Board is a dedicated space where users can post and answer general questions about the city.
Below, curated tips can be contributed by both local residents and previous visitors to provide authentic, firsthand knowledge on specific topics.
Messaging and People
Upon clicking on a user's profile (either from a list or from the People tab), users can view that person's βhome baseβ location(s). This identifies whether someone is a local resident or a visitor to the area.
The built-in messaging feature allows people to connect, inquire, and organize meet-ups.
05) Style Guide
06) Reflections
π Wanderly aims to alleviate over-tourism by directing travelers to lesser-known or underexplored local spots. The app features personalized lists of recommendations curated by locals who are familiar with the area and can offer hidden gems such as small businesses outside the usual tourist hotspots.
πΆββοΈ Future features may be added such as dynamic algorithms that track foot traffic at any given time and provide real-time feedback from locals.
π While over-tourism cannot be solved in a simple interface, Wanderly promotes mindfulness, designed to encourage respectful behaviors, sensitivity to local customs and environmental considerations.
